By Megan Viertel, Communications & Marketing Coordinator at Heritage Works

It has been over three months since I started my role as Communications and Marketing Coordinator at Heritage Works. I walked in on my first day as a recent college graduate with only a basic understanding of the impact that preservation has on the community. After some time on the job, let me tell you what I’ve learned about preservation and why my generation needs to care.

What is preservation? 

Preservation is the conservation of materials and architectural elements in a historic structure. The goal of preservation is to revitalize historic, sometimes underutilized, buildings so that they can generate economic and cultural value as they once did. Preservation benefits cities in a variety of ways.

Aesthetic

Historic architecture has unique design and charm that has stood the test of time. Revitalized historic buildings add character and authentic beauty to our streets, drawing in residents and tourists alike. Who doesn’t want to live in a beautiful community, after all?

History

Imagine walking down the street and being transported to a different time period. Imagine being surrounded by some of the same buildings that people lived and worked in decades – even centuries – ago. Once these structures are gone, they are gone for good. Preserving historic architecture preserves the past so that it can be enjoyed for generations to come. This is the “feel good” part about preservation; saving places that connect us to our community’s history.

Built to last

Old buildings were built to last for hundreds of years. Newer buildings, on the other hand, are not built in the same way with the same high quality materials. It is not environmentally or financially responsible to demolish buildings with years of life left in them.

Less waste

Demolition creates unnecessary waste and pollution, only to use up more raw materials, energy and funds on new buildings. It is much more sustainable to preserve materials and structures that already exist. For instance, demolitions result in millions of tons of historic building materials ending up in landfills every year. Instead of demolishing historic buildings, it is better to restore buildings and maintain historic character while reducing waste.

Economic development

Historic preservation sparks economic growth. Rehabilitation work creates jobs and gives vacant or underutilized buildings a purpose. Rather than sitting unused, revitalized buildings bring in people and generate income as commercial and residential spaces. And where does that income go? Right back into our local economy!

Preservation makes communities more authentic. We know that younger generations desire authentic experiences. A vibrant, historic town plays a role in attracting and retaining a youthful, talented workforce.

 

Before (top) and after (bottom) photos the revitalization of a commercial space on Central Avenue.

Before (top) and after (bottom) photos the revitalization of a residential space on Central Avenue.

Community

Downtowns are a place for local businesses, community events, art and culture, stimulating economic growth and a sense of togetherness. Vibrant, authentic communities foster pride in their citizens and offer a space for heritage to be remembered and celebrated.

As someone born and raised in Dubuque, I love seeing how our historic city has transformed over the years. With a bustling downtown, plenty of job opportunities and affordable housing, it was an easy decision to continue living here after college. The revitalization of our unique town has made it a more lively and attractive place to live, work and play for all ages. Investment in preservation leads to more investment, attracting people and creating jobs. It is, without a doubt, an exciting time to live in a historic town. If we want to keep the momentum going, preservation work needs to continue. The younger generations are the ones who are going to need to make it happen.

At Heritage Works, it is our mission to provide resources for those engaging in preservation work. We offer consulting services, assistance with the tax credit application process and training opportunities for the next generation of preservationists. If you are interested in learning more about historic preservation and our work, visit www.heritageworksdbq.com. To contribute to our continued preservation efforts, educational programming and fulfillment of our mission, consider becoming a Heritage Works member at https://heritageworksdbq.com/donate.